Digital Marketing

Blog Management

Blog Management

Blogging - the original social network

In amongst the noise created by Facebook and Twitter, it's easy to forget the original social network - Blogging.

The two key blogging tools in the UK are Blogger (owned by Google) and WordPress - and they have two major benefits. First they are part of an existing network of bloggers - you immediately become part of an existing community that offers high volumes of traffic. Second they are an ideal way of delivering the up-to-date content that search engines love.

Blogging isn’t just for individuals or celebraties, some of the most popular blogs are commercial blogs that use their reach to promote there companies products and business.

  • Is your blog achieving its purpose? Is it visually attractive?
  • Do you find it difficult to keep your blog updated on a regular basis?
  • Are you unsure how to maximize the effectiveness of your blog?
Last Updated on Sat - 31 Jul 10
 

Content Writing

Content Writing for your web

When it comes to a website content is King!

We all know that audiences, including Google, value content (especially when it’s fresh and unique) above all else as it acts as the backbone of relevancy and is key when it comes to positioning.

Producing quality content, however, takes time, expertise and experience – so that’s why Dot Ingenuity investe in ensuring our clients get the very best content production and distribution services possible.

Last Updated on Sat - 31 Jul 10
 

Spreading the word

online PR

Why PR is  now about embracing a multi-channel world to promote brands, products and service. In a fast paced world a  well written, optimised and targeted digital news release can do more for your business than a traditional press release could ever do!

Onine PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.

Last Updated on Sat - 31 Jul 10
   

Reputation Management

Reputation Management

How monitoring the online conversation helps manage reputation

At this moment, someone is talking about you and your brand online. But what are they saying? What about your ex-employees? What about your competitors? Information travels quickly across the internet. Are you listening to the online conversations about your brand?

Last Updated on Fri - 30 Jul 10
 

Email Marketing

Make sure your customers are up to date with your business developments! Email marketing is one of the most cost effective forms on on-line marketing and can ensure that everyone connected to your business is continually kept up to date. We offer both a simple pay-as-you-go and fully managed email marketing service which is simple and cost effective to use.

Email marketing – it’s probably not what you think.

Not all visitors to your website are ready to become customers. They may need a little convincing, or the timing might not be quite right. Either way, if they’re interested enough to have a look, it’s important that these prospects don’t just leave, never to return. That’s where email marketing can help.

Keeping contacts warm

Visitors who aren’t yet ready to buy can be offered other forms of interaction with your business – helping to keep you front-of-mind. So when they are ready to buy, they know precisely where to come.

An elegant solution

Email marketing can provide this link. Users who make enquiries can decide whether they would like to join your mailing list, and you can send these prospects regular email updates, communicating your company’s latest offers and services.

Our email marketing system is a continuously managed “opt in” solution that helps you keep in touch with your existing and potential customers.

Gathering contacts

Our email marketing system can be setup to work seamlessly with your website.

We can gather your contacts directly from your website via an “opt in” contact form and/or we can import contacts from an existing data source.

To ensure your marketing complies with the latest legislation, all contacts are given the opportunity to opt out at any time via a single click link.

Newsletters

We can also schedule a regular newsletter designed by our in-house design team – to keep all of your contacts up to date with your latest products and services.

Each monthly newsletter can be used to promote a particular offer or deal, and all emails can be tracked to see exactly who responded.

Dynamic grouping

Contacts can be segmented into groups according to the nature of their enquiry, and each contact group can then be sent different communications to match their needs. We can also set up an automatic reply service, delivering intelligent response to all enquiries. It’s a very powerful marketing tool that can deliver some remarkable results.

Working with other systems

Our email marketing experts can help integrate your email marketing campaign with your existing system (e.g. sugar crm).

Not spam

We do not use our systems to spam contacts with unwanted emails. We offer our system to companies looking to keep in touch with their contacts. We do not offer a data buying service to pre-populate your database.

Reporting

All of our email campaigns come with comprehensive reports detailing the total number of customers who viewed the email and whether or not they forwarded the email to a friend.

The report also tracks the number of clicks through to your website, together with the names of each contact who did so.

   
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