Blogging - the original social network
In amongst the noise created by Facebook and Twitter, it's easy to forget the original social network - Blogging.
The two key blogging tools in the UK are Blogger (owned by Google) and WordPress - and they have two major benefits. First they are part of an existing network of bloggers - you immediately become part of an existing community that offers high volumes of traffic. Second they are an ideal way of delivering the up-to-date content that search engines love.
Blogging isn’t just for individuals or celebraties, some of the most popular blogs are commercial blogs that use their reach to promote there companies products and business.
- Is your blog achieving its purpose? Is it visually attractive?
- Do you find it difficult to keep your blog updated on a regular basis?
- Are you unsure how to maximize the effectiveness of your blog?
In the era of social networking, business blogging has now become the hot new way to spread to communicated with customers and to make their businesses friendly and accessible. People like to buy products and services from people they know. If you regularly interact with your readers, you will be able to develop a relationship with them – giving your business life! When potential clients and customers deal with businesses they would like to know who is behind the product and or services they are buying from. If you are able to have a healthy relationship with your readers, it gives your business a face.
Dot Ingenuity provide business blogs so that you can add that personal touch to your company’s presence and increase top of mind awareness through the constant feedback that only a business blog can bring.
Advantages of Blogs
The importance of blogs in search engine optimisation cannot be ignored as an increasingly large number of companies are using blogs as a communication medium . The creation of a blog as a search engine component offers websites the following advantages:
- Blogs can contain links to the main site, which in turn leads to an increase in the number of quality in-bound links to the website
- Helps in increasing site traffic and create awareness about the website thereby resulting in an increase in page ranking
- Submission of the blogs to various blog directories helps in increasing one-way links to the website
- Blogs help in attracting more search engine traffic.
Blogging Services
We create blogs as a tool to promote a website and generate additional site traffic. The services provided by us cover the following areas:
- Creation: Our SEO executives create blogs on topics that are relevant and related to the main website that is to be promoted. We ensure that the blog contains appropriate titles and descriptions that include all the targeted keywords. Reference links to the main website are included within the blog resulting in an increase in in-bound links which leads to an increase in page ranking. We make use of the various blogging tools to create and publish the blogs.
- Submission: In order to promote the blogs, which in turn promote the main website, we submit the blog URLs to various blog directories such as WordPress, eBloggers etc and search engines resulting in increased visibility and accessibility of the blog by surfers.
- Updation: Our team updates the blogs at regular intervals to ensure that the blogs always reflect fresh content thereby enabling them to be crawled more often by search engines.
