Why PR is now about embracing a multi-channel world to promote brands, products and service. In a fast paced world a well written, optimised and targeted digital news release can do more for your business than a traditional press release could ever do!
Onine PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
If a press release is relevant, timely and engaging it can get quickly picked up by news wires and spread throughout the online world.
At dot Ingenuity we will put together a strategic online PR plan, develop good relations with the most influential bloggers relevent to your industry as well as social networkers and the key online journalists. We use online PR in conjunction as part of our other digital marketing services with a focus on driving traffic, increasing your rankings and achieving sales and enquiries via your website. We recognise and monitor the influential communities that you need to be part of. From there, we use proven techniques that help you engage with these communities to ultimately promote your products and services.
For more details of our our Online PR sevices please contact us
