Facebook is now the biggest social network in the world.
Social networking has taken the world by storm over the last 2 years with Facebook leading from the front. With over 400 million active users Facebook is also the most trafficked social media site in the world. Facebook currently has over 24 million active UK users.
700,000 new users every day Average user spends 25 minutes per day on Facebook and Facebook users have an average of 130 friends
In other words this is too big to ignore. And we are already helping a range of clients to establish an effective presence using social, homepage and display advertising - and with Facebook Groups and Fan Pages.
Facebook Advertising
Facebook has changed the way we use the Internet. Every day, millions of people spend 25 minutes on the site revealing detailed information about their likes and dislikes. This means that smart advertisers can target consumers based on astonishingly accurate profile information, and reach them at exactly the right time. Facebook Ads are the ideal way to reach broad and niche markets. We identify audiences based on specific social and geographical data such as age, gender, location and personal interests and then develop the perfect Facebook advertising campaign for you.
On top of keyword targetting there are many different targetting options including:
- Location (by country and city)
- Age
- Gender
- Education
- Relationship status
- Sexual orientation
- Language
- Workplace
Basically, you choose your ideal target audience and then dot Ingenuity will develop a perfect Facebook advertising campaign to suit your business!
Why advertise on Facebook?
- More than 400 million active users
- 50% of active users log on to Facebook in any given day
- People spend over 500 billion minutes per month on Facebook
- People tell you want they are interested in – it’s the perfect opportunity to match their interests with your products
- Targeting can be very extensive and highly effective. Where else can you target 300,000 people who love playing squash or all 35 year old women who want to own a new car?
