Everyone is getting obsessed about Facebook. your Aunties, uncles, grandparents and even family pets have their own Facebook profile. It’s easy to see why though, it’s never been easier to arrange an event, circulate a photo or have a good old whinge on your soapbox.
Now brands both big and small are jumping on the social media band wagon to market their services and to communicate with their customers Why ?
Although traditional marketing is still alive and kicking, a new development has occurred. Customers are now in control! Your customers are talking about your brand and discussing your products online through a number of different forums. You have two options 1) ignore the last point was mentioned 2) create a marketing strategy that involves talking to your customers.
Advertising and public relations can be effective tools when used properly, but they are, by definition, one-way communications. Social media, on the other hand, is defined by the ability of both sides to talk.
When used properly, it enables companies to engage in a conversation with their customers in a meaningful, manageable way. But too few do. Dot Ingenuity help clients to navigate this emerging, evolving space, whether you’re looking to put your toe in the water, or dive in headfirst.
Dot Ingenuity is a new breed of company that specialises in helping companies use social media tools, sites and applications to connect with customers and prospects.
The fundamental difference between social media and traditional advertising or public relations is the ability to have a dialogue with your customers. That, more than any other tactic, builds understanding and powers (and empowers) brand evangelists.
If you would like us to custom build and implement a social media strategy for your company, or if you have any questions about Dot Ingenuity services, feel free to contact us.
Benefits of Social Media Marketing
By choosing to create a Social Media Marketing Strategy you can
- Generate more traffic to your website
- Talk directly to your customers
- Find out what is being said about your company
- Build strong relationships with your customers
- Deal with negative coverage quickly and efficiently
- Increase your search engine rankings
- And much more
In addition to Facebook, which caters for the masses, there are other more niche social media sites. Bebo has been adopted by the younger generations, whilst MySpace is now predominantly used for music promotion and networking.
LinkedIn is a tool that allows professionals to build up contacts, exchange ideas and find career progression.
Each site receives huge volumes of traffic and this opens up a host of paid advertising options. A more passive approach can be taken though by creating and managing community-based groups to generate interest in a certain industry.
DotIngenuity are expert in social media marketing and linkbait services, continually developing social media strategies to keep our clients at the forefront of internet and related media search.
Social media campaigns have various goals and objectives, these commonly includes; brand awareness, blog marketing, promotion of information/products, online reputation management, customer support/feedback and the use of social media as an SEO or linkbait tactic.
This is generally achieved by developing quality content which is promoted via the most appropriate social media websites. There are hundreds out there on the net, such as Digg, Reddit, StumbleUpon, Delicious, LinkedIn, Twitter and Facebook, but Dot Ingenuity has the experience to know how to make the most impact for our clients.
DotIngenuity will help you get the most out of the huge number of social network sites, forums and blogs. Dot Ingenuity also provide SEO PR to compliment your overall SEO campaign and provide online brand management to help protect your organisations greatest asset – your name – on the internet.
If you are interested in finding out more about how we can run a social media marketing campaign for you, please contact us and we’ll get back to you.
