dotIngenuity

How minor changes to your website can increase conversion rates.

Websites are only successful if they convert visitors into buyers. And the quickest way to get people buying from your site is to make their journey short, easy and altogether enjoyable. Many web sites are the equivalent of being stuck in a long supermarket queue.

People have a limited attention span when it comes website and whether someone stays on your site is usually decided in a matter of seconds. People visit a website with a clear purpose in mind from making a hotel booking to purchasing an item but whatever their reason they need to be able to do so with the minimum of fuss.

Making your site more user-friendly can mean just a tweeks to the current design. But before any changes are made it is vital to understand how your customers arrive at your site and how they move around it. What are they looking at? And when are they throwing their basket down in a frustration and leaving your site?

This is where our website review service can help. Our usability specialist will carry out a thorough assessment of your site, using a range of methods to do so. Websites are reviewed against a set of recognised and guidelines to see if they are easy to use, effective, satisfying, easy to learn and error tolerant. By following a usability engineering process, users' abilities to find information and satisfaction with Web sites improve significantly.

This comprehensive review will highlight any known usability issues with your site and will be accompanied by a series of screen shots. These form part of a detailed usability report which will also contain a set of recommendations. Usability measures the quality of a user's experience when interacting with a product or system-whether a Web site, a software application, mobile technology, or any user-operated device. In general, it refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process.