Story telling in content marketing

Storytelling is so much more than telling stories in marketing and communications for businesses. Storytelling, is an essential content marketing technique that has a crucial place in a content marketing strategy.

Read more: Content Marketing -The art of story telling

Google Mobile Search

Recently Google announced that on April 21st it would be rolling out an algorithm update to ensure that users browsing on a mobile phone receive only mobile-friendly results. Google followed this announcement by sending warnings to webmasters via Webmaster Tools to sites to highlight problems with their websites for mobile users - possibly the first time that Google has explicitly sent instructions to webmasters about how to fix their sites to avoid being negatively impacted by an update.

Read more: Get Ready for Google's Mobile World